Overview
This Cookie Policy explains how AutomateX (“AutomateX,” “we,” “us,” or “our”) uses cookies and similar tracking technologies when you visit our website, application, or platform (collectively, the “Platform”).
Cookies help us operate our Platform securely, understand how users interact with our services, improve performance, and deliver relevant experiences. This policy should be read together with our Privacy Policy.
By using the Platform, you can control how cookies are used through our cookie consent preferences, except where cookies are strictly necessary for the operation of the Platform.
What Are Cookies
Cookies are small text files placed on your device (computer, smartphone, tablet) when you visit a website. Cookies allow websites to recognize your device, store preferences, and collect information about usage patterns.
We also use similar technologies such as pixels, SDKs, tags, and scripts, which operate in a comparable way to cookies.
Legal Basis for Using Cookies
We use cookies in accordance with applicable data protection laws, including:
- GDPR & ePrivacy Directive (EU/UK)
Essential cookies are used based on legitimate interest.
Analytics and marketing cookies are used only with your explicit consent.
- CCPA / CPRA (California)
Cookies may be considered “sharing” for advertising purposes.
You have the right to opt out of non-essential cookies.
You can withdraw or modify your consent at any time through cookie settings.
How AutomateX Uses Cookies
Cookies are used to:
- Enable core platform functionality
- Secure user sessions and prevent fraud
- Remember user preferences
- Measure platform performance and usage
- Improve features and user experience
- Deliver relevant content and marketing (where consented)
We do not use cookies to sell personal data.
Types of Cookies We Use
1. Strictly Necessary Cookies (Essential)
These cookies are required for the Platform to function properly. They enable security, authentication, session management, and core features. Without these cookies, the Platform cannot operate.
Examples include:
- Login session authentication
- Security and fraud prevention
- Load balancing
- Cookie consent storage
Legal Basis: Legitimate interest
Consent Required: No
2. Analytics & Performance Cookies
These cookies help us understand how users interact with the Platform by collecting aggregated and anonymized information. This data helps us improve performance, usability, and system reliability.
Examples include:
- Page views and navigation paths
- Feature usage patterns
- Error tracking and diagnostics
- Platform performance metrics
We do not use analytics cookies to identify you personally.
Legal Basis: Consent (GDPR/ePrivacy)
Consent Required: Yes
3. Marketing & Advertising Cookies
These cookies are used to deliver relevant content, measure campaign effectiveness, and understand how users engage with marketing channels.
Marketing cookies may be set by AutomateX or trusted third-party partners.
Examples include:
- Conversion tracking
- Retargeting and remarketing
- Campaign performance measurement
- Affiliate tracking
AutomateX does not sell personal data. Where applicable, these cookies may be considered “sharing” under CCPA/CPRA.
Legal Basis: Consent
Consent Required: Yes
Third-Party Cookies
Some cookies may be placed by third-party services integrated into the Platform, such as analytics providers, communication tools, or advertising partners.
These third parties process data in accordance with their own privacy policies. AutomateX does not control third-party cookies but ensures contractual safeguards where required by law.
Cookie Retention
Cookies may be:
- Session cookies (deleted when you close your browser), or
- Persistent cookies (stored for a defined period)
Retention periods vary depending on purpose and legal requirements. We do not retain cookies longer than necessary.
Your Cookie Choices & Rights
You have the right to:
- Accept or reject non-essential cookies
- Modify cookie preferences at any time
- Withdraw consent without affecting prior lawful processing
- Opt out of “sharing” for advertising purposes (CCPA/CPRA)
You can manage preferences through:
- Our cookie consent banner
- Browser settings
- Platform privacy controls
Disabling cookies may affect Platform functionality.
Do Not Track Signals
At this time, the Platform does not respond to browser “Do Not Track” (DNT) signals. You can control tracking through cookie preferences instead.
Updates to This Policy
We may update this Cookie Policy from time to time to reflect changes in law, technology, or our practices. Updates will be posted on this page with a revised “Last Updated” date.
Contact
For questions about cookies or privacy:
CRM
Foundation
Momentum
Scale
Apex